Evelyn Coursey
Author Archives: Evelyn Coursey
Evelyn Coursey
Flammable mattress recall
Relaxsan futon mattress distributor General Traders has been forced to recall a lot of its own Rush Easy single roll-up foam mattresses as soon as they neglected the flammability regulations. Derbyshire Trading Standards purchased a futon mattress in the Ilkestone Co-op section shop that was analyzed by West Yorkshire Materials Testing and discovered it had […]
Continue readingBedding debuts in Dallas Englander Co will display its mattresses
Englander Co. will display its mattresses at the Summer Home Furnishings Market in Dallas, TX, beginning Jul 11, 1992. The manufacturer was previously represented by its licensee in the show’s National Bedding Center. Value-added features are expected to be the focus of the show, especially mid-priced innerspring and flotation beds with extra features and high-contour […]
Continue readingSleep Safety Council slates emission tests
The Sleep Products Safety Council (SPSC) has selected the Research Triangle Institute to conduct emissions tests on a random sample of mattresses and especially twin size futon mattresses to evaluate them for potential health hazards. SPSC decided to select an independent research organization after news reported by a Philadelphia television station reported earlier in 1993 […]
Continue readingHillside to buy control of 15-unit bedding chain
Hillside Bedding has signed an agreement of intent to acquire a majority interest in a chain of 15 bedding stores, one of the largest chains in the Southeast with annual revenues of approximately $15 million, within the next month. The company plans to invest $750,000 and 200,000 shares of its stock to purchase 50.1 percent […]
Continue readingFuture of Dallas Bedding Center in doubt
The National Bedding Center, located on the 13th floor in the World Trade Center, within the Dallas Market Center (DMC), may be forced to close its doors if the traffic does not improve. Attendance at the DMC for the first three days of the market was down 5% to 5,000 from 1992 attendance records. The […]
Continue readingMattress subcontract upheaval; in a rebuff to Sealy, Sears shifts private label Sears-O-Pedic business to Spring Air
Sears, Roebuck and Co, in a surprise move, has given its private label Sears-O-Pedic business to Spring Air Co. Sealy Inc. originally had the $35 million contract, but Sears claims the mattress manufacturer’s Posturepedic line too closely resembles the Sears-O-Pedic. Spring Air has promised to set up a dedicated marketing, sales and customer service staff […]
Continue readingEastman House-Blue Bell pact: joint venture for King Koil licensee to distribute Eastman House mattresses in Northeast]
Chittenden and Eastman Company Inc. has signed an agreement with Blue Bell Mattress Co. for Blue Bell to market its bedding and full size futon mattresses in New York and New England. Blue Bell will be able to offer an exclusive line of bedding that will increase its number of dealers, while Eastman House can […]
Continue readingSpring Air sets direct-response ad introducing a television advertising campaign
Spring Air Co. is introducing a television advertising campaign featuring the industry’s first direct-response commercial. The ad, due to air in Apr 1994, will invite viewers to call a toll-free number to obtain a free six-minute marketing video. Customers can return the video to participating retailers in return for a glass vase and a purchasing […]
Continue reading‘All American’ mattress push; 40 Winks sparks grass-roots revival of sleep sale promotion
40 Winks sparks grass-roots revival of sleep sale promotion WESTMONT, N.J.– While Fourth of July weekend promotions are a retailing tradition, 40 Winks, a seven-unit sleep shop based here, is aiming to extend the fireworks through the end of the month by starting a grass-roots effort to resurrect a national “All American” mattress & queen […]
Continue readingTele-Bed, phone-order firm, to shut Mattress mail-order distributor
Mattress mail-order distributor Tele-Bed is going out of business after reporting weak sales in the Chicago, IL, area. Tele-Bed Pres Mal Silverman says the company lost $2 million in sales since it opened in Aug 1992. However, Joe Vicens of Dial-A-Mattress in New York, NY, claims the Chicago market has plenty of potential for mattress, […]
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