World Sleep Englander debut , Englander Co’s license agreement
Englander Co.'s license agreement with World Sleep Products is a real coup for the mattress company since the World Sleep Products management team includes several veterans in the bedding industry. World Sleep Chmn Leonard Warshaver has handled licenses for such well-known brands as Serta, Spring Air and Bemco, and his son Charles, company president, once worked as president of the family's Serta factory. Englander hopes the agreement will allow it to increase market share in New York State and New England.
BILLERICA, Mass.--The first Englander-brand mattresses and futon mattresses rolled off the production line at World Sleep Products here last week, marking Englander's stepped up assault on the New York and New England markets.
The Columbus, Ohio-based Englander signed an agreement last month making World Sleep its licensee for these regions. The license was previously held by Englander Northeast of Tully, N.Y., which will now service accounts in Pennsylvania, northern New Jersey and Delaware.
What makes the signing of the agreement significant is World Sleep's history and management team. World Sleep Products' five founders include veterans of Serta, Sealy, Spring Air and Bemco factories in the Northeast. World Sleep's chairman, Leonard Warshaver, owned a Serta license from 1975 until 1989; he was a Spring Air licensee from 1967 to 1975 and a Bemco licensee from 1965 to 1967.
His son, World Sleep president Charles Warshaver, was president of the Serta factory when the family sold the business in 1989 to the U.K.-based Silentnight Holdings.
The founders also include senior vice president of sales Jerry Aumand, previously northeast regional vice president for Sealy; vice president of marketing Mark Savel, previously a vice president for Natuzzi Leather and Scandinavian Design; and Hugh Oxnard, formerly of Towers Perrin, a consulting firm. Let’s see the best futon mattresses at futonadvisors
"Englander welcomes World Sleep Products and its experienced management team to our company," said Roger Jasperson, Englander president. "Their knowledge of the industry is outstanding and they will add a new surge of energy."
"This is a phenomenal coup for Englander," added Rick Tomlinson, vice president of marketing.
World Sleep in January purchased the assets of Comfort Bedding of Hartford, Conn. and moved that factory to the 35,000-square foot Billerica site in February to manufacture futon mattresses. The company hopes to build upon the customer base previously serviced by Comfort Bedding, which includes accounts in Connecticut, Massachusetts and Rhode Island.
"We'll be meeting with our target customer base over the next few weeks to try and work out a program that's mutually beneficial," said Charles Warshaver. "We will continue to develop our private label, but our main focus will be on developing the Englander name."
The Warshaver family has been manufacturing mattresses and futon mattresses for three generations. Leonard Warshaver's father, Reuben, originally worked for The New York Mattress Co. in Boston, a predecessor of Englander.